Amos M. Hursh had his introduction to the beef industry as a young lad working beside his father. In 1970 Amos took over the family farm. For 31 years he fed steers. Often he bought young steers in Virginia and sold them at the local auction when they were ready for processing. When Amos retired from farming, he started developing a cow-calf herd to follow the genetics and nutrition of each animal from birth to processing. Several farmers joined his effort and began similar cow-calf herds producing tender, quality meats. Today Amos has access to numerous herds of cows and offers quality beef directly to the consumer.